THINK campaign promoting safer driving and help reduce young driver car insurance premiums

It is essential that young people have a great young driver car insurance deal to ensure that they are covered for any eventuality, including the unfortunate event of a road accident. Road accidents can be very costly and increase your car insurance premiums even if the accident was not your fault.

Road accidents are prolific in the UK and the government are aiming to decrease the number of fatalities and serious injuries as a result of road accidents in Britain by 40% by 2010. As part of this safety initiative many THINK campaigns have already been introduced and others are planned for 2006.

THINK have devised 'For My Girlfriend' especially for young male drivers to promote safer driving and discourage speeding. The campaign depicts a girl with serious injuries in a car crash scene. She is still in the vehicle and surrounded by the rescue service who are trying to free her from the wreckage. The tag line reads: 'if you don't like this many blokes around your girlfriend - slow down'. To see this campaign visit http://www.fmg.org.uk.

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