Ford's future looks brightHoot Car Insurance Services is well aware that for some young drivers the car they choose can be as much a fashion statement as the trainers they wear, therefore, the colour of the car they drive is high up on their list of priorities. It seems that after more than 100 years in production Ford has caught onto what makes its consumers tick and has taken its attitude to design a step above the rest. US Ford designer, Anthony Prozzi was once a menswear designer for the iconic brand Donna Karen and is now utilising that experience to merge the worlds of fashion and auto design in his new role. After already coming up with the winning zen-like, sky-blue interior for the 2004 Mercury Meta One Concept Car, Prozzi has continued to garner inspiration from his home city of New York and its notorious Fashion Week. Prozzi has commented: "What you'll see from Ford for the next few years will blow your mind." The up and coming 2009 Flex is said to combine materials, textures and patterns that have never been incorporated in mainstream vehicles, giving a luxurious feel to the interior without the disadvantage of extortionate extra cost. According to Prozzi, this is the kind of design that consumers have been waiting for: "There are customers out there who are very sensitive to materials and colours." This is something that Ford have taken onboard and, despite the fact Henry Ford made the declaration to his Model T customers all those years ago that they could have a Ford in any colour "so long as it's black", it seems that colour is the way forward. By 2009, Ford aim that 45% of their cars will feature new paint colours showing the biggest transformation to the company's colour pallet in the history of its production. At present, the colours available for most ranges are limited to four basic colours and even if these differ in tones, finishes and colour mattes consumers are crying out for something a bit more diverse to brighten up their lives. Ford has carried out research into car colour and they have found the following: Sixty percent of cars and trucks sold in the US are white, black, red or silver. Forty per cent of customers will walk out of a dealership if they don't have the vehicle in the precise colour they want. Many customers will pay extra for a vehicle in the precise colour that they want. It must be said that the Hoot gang tend to agree that although there are a number of specifications to consider when buying a new car, such as the cost of young driver car insurance, colour is near the top of their list when making that final purchase decision. Ford's top paint designer, Jon Hall, has announced that the company is planning a sophisticated palette, unlike any other in the auto-industry and, in regard to what the people want, he has said: "We figure if customers are going to commit to a brightly coloured washer and dryer or sofa, for instance, they're apt to also choose a bolder-coloured vehicle." Like Prozzi's inspiration from the Big Apple and its fashion scene, Ford has also used, furniture, architecture and innovative consumer must haves such as the iPod to stimulate the creative juices. Foods have even been used to inspire shades with white chocolate and ice cream planned to add a fresh look to whites. Some of the new colours that you can expect to see lighting up the roads in the next few years include girly pastels such as kiwi green and ice blue as well as macho metallics such as a smoky-silver metallic called vapour and a glowing bronze called earth. Because these new colours are going to add an extra cost onto your standard new Ford, you will need cheap car insurance more than ever. Ford is also thinking of a way to save both money and the environment. Their latest idea is to use environmentally sound practices that convert paint fumes into energy; such eco-friendly devices could again save you a fortune on your Ford car insurance.
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