Cheap car insurance news
USwitch announces its online car insurance plans
Utilities switching site USwitch has announced it will launch an online car insurance comparison service in March 2007, to compete with the likes of Direct Line, Elephant.co.uk and Confused.com. The rapidly-expanding USwitch brand certainly has the kind of momentum needed to survive in this bloated market. Other recent ventures for the online car insurance company-to-be include current account, loan and credit card comparison services - besides its more established fare of energy companies, broadband and TV networks. USwitch knows that success in this sector depends on punchy, aggressive promotion, and to this end it has re-commissioned the gospel choir which fronts its existing campaign to put together a series of new commercials. Its March launch date puts the USwitch motor insurance service in competition with one other cheap car insurance provider in particular - Moneysupermarket.com, which has just stepped up its own marketing efforts. Mike Page, one of the online car insurance experts at Hoot Car Insurance Services, said: "The half-dozen big comparison sites are fighting for supremacy over the UK market at the moment, and the cheap car insurance sector is going to be key to that success. "It may seem a bit bewildering at first, but this kind of heated competition between companies can't help but be a good thing for the consumer," he added.
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