Cheap car insurance news
26/11/2009
Motor insurance delivers for price comparison site
Moneysupermarket has reported that an increase in the number of people looking to obtain cheap car insurance has resulted in a 5% rise in insurance revenues for the price comparison website.
The revenue increase marks a change in fortunes for the brand as growth fell during the first half of 2009. In addition, the results marked a 15% upturn on the results for the same period of 2008.
Peter Plumb, the moneysupermarket’s chief executive said that he believed that advertising was a big factor behind why there had been an increase in the numbers of drivers looking to obtain cheap car insurance through the company’s website.
“The Peter Jones campaign has worked well, with visitor numbers up both on the same period last year and against the second quarter. Most importantly, our brand is in a stronger position than ever before,” he said.
He added, “Overall, we are pleased with the performance in the year to date which is in line with the board’s expectations and remain confident that our sharp focus on delivery and the customer means that moneysupermarket.com is better placed than ever to capitalise on its strengths when growth returns to our markets.”
The results come at a time when some motor insurers have
been accused of denying young drivers cheap car insurance
by charging “horrendous” premiums.
