People with insurance for young drivers are among those being targeted as part of Go Safe's Deadly Mates road safety campaign.
The organisers have declared their intention to teach youngsters across Wales about the dangers of irresponsible driving.
The campaign is being supported by the DVLA and Driving Standards Agency (DSA), who have pledged to supply leaflets entitled "Ten Ways to Lose Your License" to thousands of novice drivers.
Readers of the pamphlet will be informed of the impact that dangerous driving can have on their lives and their chances of obtaining affordable car insurance for new drivers.
The Manager of the government funded Go Safe organisation said, "We devised Deadly Mates after a report revealed that a certain group of young drivers aged 17-24 were unlikely to be affected by shock tactics in some road safety campaigns.
"Instead, Deadly Mates looks to change their behaviour by targeting peers to encourage these drivers to slow down. The message is simple – if you have a friend that drives too fast, they can take your future away from you in a second."
In related news, the Cheshire Police have revealed that the number of serious accidents and claims made by those with insurance for young drivers was reduced across the north western region of the UK during 2010.