Student car insurance holders are among the target demographic for an online magazine featuring articles about driving and brand new vehicles.
The Driving magazine, previously only available in print form, has been given a makeover and filled with articles which are likely to be of interest to young persons car insurance customers.
The latest edition contains a section on the ways in which electric vehicles could impact people's driving behaviour, and the significance of mobile connectivity in the modern day world. Subscribers will also have the opportunity to read pieces on advanced motoring and road safety.
The magazine's editor said, "We believe Driving is unique in the motoring media, because it's primarily about driving, not just cars.
"We unashamedly bang the drum for the cause of advanced driving, spreading the word about DIAmond courses, and doing our bit to improve driving standards among British drivers.
"We want the magazine to appeal to people who drive not just to get from A to B, but also because they enjoy the act of driving. Taking Driving online is another step in the development of the magazine and will hopefully takes us to an even bigger audience."
In related news, Motor Codes has just launched a new website designed to assist motorists in the hunt for reputable garages. It is thought that people who use highly regarded mechanics will not have to make as many breakdown service calls or student car insurance claims.