Car insurance news

Viral marketing an overnight success for online car insurance site

If you're looking for a demonstration of the power of viral marketing, look no further then the pages of online car insurance site computerquoteinsurance.com.

At the beginning of May 2007, the site launched 'Ace Driver', an arcade-style racing game in which players must avoid oncoming 'hazards' such as oil, fencing and other cars, with the intention of publicising their brand and drawing traffic to their homepage.

Bosses at the online car insurance firm were confident their game, put together by developers TAMBA Internet and promoted on local radio station Wave 105, would be a hit.

However, they were totally unprepared for just how big of a hit Ace Driver would be. The game turned out to be an overnight internet phenomenon, drawing 160,000 hits on a single day (5 May 2007) at the height of its popularity and topping the worldwide viral game chart.

Thanks to Ace Driver, the UK car insurance site has had visitors from as many as 177 different countries. Currently, up to 700 people are reckoned to be playing it at the same time.

"We're delighted that Ace Driver seems to be bringing so much fun to people all over the world and amazed at the speed of the viral effect," said a computerquoteinsurance.com spokesman.

"As well as building the brand, the game and radio promotion are driving online insurance quotes and email sign-ups so it is working on every level."

 

 

 

 

More Cheap Car Insurance News

Aviva brings online car insurance to Poland
Highways Agency produce safety pack
Bulgarian loses licence in 3 hours
Premiums set to increase with recovery fees
Essex man spends £47,000 on Escort
M&S uncovers courtesy car misconception
Jet outbid by General Lee
Online car insurance costs too many 'grey' pounds
Ohio teens loose freedoms, gain cash
Friday night drivers at three time the risk
WAG arrives like a princess but loses grace when parking
Swiss drink driver delivers himself to jail
Plastered plasterer gets three year ban
Drowsiness as risky as drink driving
YouGov survey finds one fifth put off car insurance bills
Online car insurance site outdoes the AA
NFU voices concerns over young drivers
Article - Are we addicted to cars?
Drink-drive biker shopped by wife
Latvian denied reduced sentence until he speaks English
Drink driver destroys £12,000 fence
Scottish driver banned for another three years
Indie rock courtesy of online car insurance firm
Online car insurance on the up
NFU pledge promises £100 discount
Mother crushes young driver's car
Online system developed for Montana drivers
Online car insurance firms study shows less me time
Wednesdays greatest risk to cheap car insurance

Car Insurance News Archive