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Car insurance news
Defaqto launches unbiased online car insurance toolResearch company Defaqto is about to launch its own online car insurance comparison tool, which it claims will avoid the usual commercial bias and for the first time give customers an accurate idea of the differing levels of cover on offer. Called 'Defaqto Compare!', it will be available for free on the find.co.uk website. At a time when most other online car insurance sites are being accused of 'selling' customers to the highest bidder (i.e. promoting whichever motor insurance firm they are currently in cahoots with, rather than one which actually offers the cheapest car insurance), Defaqto's system protects against bias by not charging a fee to appear in its listings. That means that those direct insurers who usually refuse to pay listing fees (such as Direct Line) will still be represented, offering consumers greater choice and a more faithful representation of the market. Furthermore, Defaqto has promised that the new system will be able to compare car insurance quotes based on cover level as well as price; another bonus for the consumer. Regarding the new online car insurance service, a spokesperson for Defaqto said: "This is a real breakthrough in empowering consumers to ensure that they get the cover levels they need. It avoids the lottery of wondering whether the cheapest product selected on a web comparison site actually provides the cover levels needed."
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